Zelda Yanovich is Co-Founder of Fam Studios and Visiting Fellow at London School of Economic Digital Futures for Children. She is Co-Chair of “Generation AI: Advanced AI systems and their impact on human development” with the University of Oxford’s Reuben College as it launches its Global Challenges Programme. She has led deep work on digital play for children and young people as well as leading UK government funded exploration on how AI can unlock play, imagination and creativity, for example. Prior to Fam Studios, Zelda led the Parenting Initiative at LEGO Foundation focused on play at home and in the community and was Chair and Strategy lead for the Real Play Coalition focused on bringing play back to cities globally with LEGO Foundation, IKEA, ARUP, UNICEF Child Friendly Cities programme. She co-led the development of the Urban Play Framework and co-authored Reclaiming Play In Cities and was a contributing author for Nature Based Play. Her background builds on her early career at the United Nations focused on issues of equity and inclusion in childhood and adolescence.